Appropriate public relation management in periods of crisis is one of the essential challenges. Inside the media things can happen faster than in a blink of the eye. Then, one’s own image, the image of products and of complete companies may be at stake. If you start when the crisis is already on its way, you’re doomed. If you are confronted with distorted reports and sucked into the whirlpool of scandalous media coverage, you shouldn’t remain silent but you shouldn’t start talking too much either. The right dosage of communication is the formula for success here.

rsm’s principle is based on three different columns: prevention, planning, action. A long-sighted prevention includes that we are already prepared when it comes to the handling of a possible crisis and that there is an action plan in the case of emergencies. Always bearing in mind that internet critics are able to organize themselves very fast.

The first step of this strategy is proactive collection of critical information. Proactive also means that sensitive topics - in this sector normally treated as taboo - are topics for further discussion and planning.

The second step in our tried and tested strategy is to develop an image of trust and reliability with the media. In order to avoid speculations, the aim should always be that appropriate room and partners for specific questioning are available.
We take our critics serious. We don’t permit that suspicions as to downplaying or camouflaging something get to that point in the first place. These measures ensure quick reactions in emergency cases and thus prevent damage to one’s image.

The third step in our strategy is quick and consequent action. We give you any assistance needed – even in very difficult situations.